Hoteles Panamericano and Marriott International signed a franchise agreement that will turn Hotel Panamericano into Marriott Buenos Aires, becoming the first Marriott Hotel in Argentina.
Marriott Hotels, the flagship brand of Marriott International, is devoted to improve guests’ travel experiences while opening new opportunities for unique experiences oriented to the next generation of travelers. Currently, Marriott International has 256 hotels in Latin America and the Caribbean, operating under 19 of its brands including Marriott Hotels, Sheraton, The Ritz- Carlton and W Hotels.
Hoteles Panamericano will conduct the necessary adjustments in the property to reach Marriot International global standards.
In this framework, Hoteles Panamericano was appointed as “Preferred Operator” to run other Marriot International branded hotels in Argentina.
The transformation of this hotel marks the return of Marriot International prestigious brand to Buenos Aires City. In the meantime, the possibility that other Panamericano branded hotel becomes part of Marriot International portfolio and other potential projects for this market are being assessed.